MPSR is an independently owned family run business which allows their services to be tailored and professional. Their doors opened in 1980 by brothers, Nick, and Elias Karavasilias. Since then, the company has taken leaps and bounds, transforming itself into a state-of-the-art workshop.

In 2019, MPSR partnered with Collabrium for assistance with entirely restructuring their company’s brand and message. The intention was to become more aligned with the tone and feel of insurance companies, creating a brand that directly sits and operates in the same world.


MPSR do not have an internal marketing department, which brings about the challenges of completely re-branding their company seamlessly and effectively. To overcome the task, MPSR united with Collabrium to fulfil a partnership solution that ultimately delivers on all their marketing needs.

This project focused on the need for attaining a specialist who has the knowledge required for executing a re-brand. If you take a glance at all our associations with MPSR, you will discover that we have also branched off into other areas of digital marketing services.

Partnership Solution

When it comes to re-branding, there are multidimensional components that must be analysed and transformed. Re-branding requires finding a trusted digital marketing specialist who can offer a unification of resources to ensure the re-brand is processed seamlessly.

Collabrium has integrated a range of skills and strategic measures to ensure the re-branding process was achieved with quality, finely attuned action. Our methods behind MPSR's re-brand are their foundational pillar for generating comfort and trust within their amenities, required for all customers when it comes to smash repair services.


The following services were applied to this venture:

  • Brand Identity
  • Content Creation
  • Graphic Design
  • P.O.S + Print


Utopia Std
Utopia Std
Utopia Std
Aktiv Grotesk
Aktiv Grotesk


Primary Colours
#C32127 RGB 195/33/39
#131D3A RGB 19/29/58
#1B2954 RGB 27/41/84
#344EA0 RGB 52/78/160
Secondary Colours
#333333 RGB 51/51/51
#666666 RGB 102/102/102
#999999 RGB 153/153/153

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    1300 788 641

    Suite 2, Office 8, 82 Enmore Rd Newtown 2042