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Print marketing has been around for over 500 years and it still matters. Why? Because print marketing has such a profound connection towards influencing certain senses that digital isn’t always able to achieve. Nevertheless, that doesn’t mean you should now ditch your digital marketing strategies – it’s extremely vital to have a balance between the two.
Did you know that sight is one of the most powerful senses in the world? We are living in a time that is profoundly shaped by colour and this enables organisations to powerfully influence the decision-making of customers through the use of visual communication.
In a world where first impressions count, we all know that the way a website looks is crucial, however, a platform that looks great doesn’t always mean it delivers on functionality.