The Digital Age
Almost 4.54 billion people were active internet users as of January 2020. In this digital age, online presence means absolutely everything – the design of a website can quite literally determine the gain or loss of a potential customer.
The Impacts of a ‘Cheaper Way out’
It’s no surprise that so many business owners aren’t achieving their goals, even when they have an online presence. The truth is that an unguided approach to building a website – such as the use of a template – can lack the strategy that is required for generating return visits and higher conversion rates.
In a world where first impressions count, we all know that the way a website looks is crucial, however, a platform that looks great doesn’t always mean it delivers on functionality.
More often than not, organisations are let down by choosing a template to build their website, believing it will simply ‘do the job’. Disguised as an easy option, taking this ‘cheaper way out’ can quite easily be detrimental to an organisation, causing a loss in time, money and resources.
So how can a business ensure that strategic measures are incorporated into their website design?
Standing Out from The Crowd
Before building any website, the most effective platform must be determined by leveraging from the following steps:
- Analysing the scope of work
- Understanding the business requirements
- Becoming familiar with the business structure
In order to create strong interaction and click-throughs on calls-to-action, building a specialised platform requires sourcing a knowledgeable web developer – these people are experts in the world of code, combining the elements of creativity, engagement and strategy.
At Collabrium, we respect that each business requires a different approach if they’re online presence is to stand out from the crowd. Being adaptable and diverse is one of our greatest strengths, which is why we specialise in meeting the unique requirements of branding, target audience and sole purpose of system functionality. You can check out our website design service here.
Working and building with the likes of WordPress and HubSpot to name a few, some of Collabrium’s web design services include:
- Information Websites
Focused around providing information about a product, service or an organisation.
- eCommerce Websites
Web applications that can process payment for a product, booking or service being sold.
- B2B Websites
Internal operational/functional systems or business to business order-driven web applications.