Janet Proof Yourself, Advertising Campaign for Centrix - Collabrium

Centrix

Category

Content creation

Date

2020

Centrix is a tech-savvy organisation that provide IT solutions, offering new world technology solutions available to drive real results Australia wide.

Their services include IT Security, IT Management, Cloud IT and Collaboration!

Summary

  • Challenge: In early 2020 when Covid19 struck, Centrix was experiencing a hit much like many other businesses with their managed services solutions.
  • Solution: Through Collabrium’s Engagement Solution, we shifted their marketing strategy to appeal to new clientele so that they can continue to support companies with their managed IT solutions.
  • Results: Increased business for Centrix by advertising that IT was something that could be outsourced to a team of local professionals at a fraction of the cost that a company would pay to keep on a department.

Challenge

During this time, most companies were scaling back to a skeleton staff structure and only maintaining the necessary staff on board.

A lot of people were let go. IT was among one of those departments that companies felt like they shouldn’t cut back on.

Solution

Collabriums thinking was that IT could be outsourced to a team of local professionals at a fraction of the cost that a company would pay to keep on a department.

Strapped with all the necessary tools and resources, we set out to educate companies that internal departments of juniors wouldn’t cut it.

Especially when it came to building a completely new infrastructure for home zoom meeting calls and secure shared drives between staff and departments.

Results

We created a comedic video along with landing pages that would address the users concern so they would be comfortable in contacting Centrix for help.

Services

The following services were included in our Engagement Solution:

  • Website Design & Development
  • Landing Pages
  • “Janet Proof Yourself” Video
  • Content Creation
  • Lead Generation
  • SEO