Making IT cool once again - Collabrium

New world technology solutions available to drive real results Australia wide

Category

Website design

Date

2019

Centrix is a tech-savvy organisation that provide IT solutions, offering new world technology solutions available to drive real results Australia wide.

Their services include IT Security, IT Management, Cloud IT and Collaboration!

Summary

  • Challenge: In 2019, Centrix was having enormous difficulties with its initial website platform.
  • Solution: Reaching out to Collabrium for an Engagement solution, Centrix opted for a re-design and build of their website and use our digital marketing intelligence!
  • Results: With the newly built platform, Centrix has seen a significant increase in website traffic and performance.

Challenge

Centrix felt overwhelmed by their digital marketing challenges because they had no internal resources. They were losing a substantial amount of money to their initial website platform that was not generating the desired results.

Firstly, the website was SEO unfriendly, and secondly, the design was quite anxiety-provoking for customers.

Solution

Centrix required a consultant who could re-build the website to drive the brand through seamless design and functionality.

It was also necessary to re-launch their Google Ads campaign since the initial methods were generating substantial costs per click.

Results

With the newly built platform, Centrix has seen a significant increase in website traffic and performance.

Within two weeks of the launch, they reported that traffic is currently up 99.64%. In just 28 days they had a 43.6% increase in users to the website, a 38.5% increase in session activity, a 4.5% session duration increase and an 11.8% decrease in bounce rates.

Regarding Centrix’s previous Google Ads, results showed that over 7-months, 1.4k clicks were achieved with 72k impressions and an average CPC rate of $8.04.

After 2 short weeks of launching their new ads through utilising Collabrium’s expertise, 552 clicks were recorded with 139k impressions and an average CPC of just $2.26. They were impressed with such a dramatically positive transformation and results.

Services

The following services were utilised for this Engagement Solution:

  • Website Design & Development
  • Landing Pages
  • “Janet Proof Yourself” Video
  • Content Creation
  • Lead Generation
  • SEO