Centrix is a tech-savvy organisation that provide IT solutions, offering new world technology solutions available to drive real results Australia wide.
Their services include IT Security, IT Management, Cloud IT and Collaboration!
- Challenge: In 2019, Centrix was having enormous difficulties with its initial website platform.
- Solution: Reaching out to Collabrium for an Engagement solution, Centrix opted for a re-design and build of their website and use our digital marketing intelligence!
- Results: With the newly built platform, Centrix has seen a significant increase in website traffic and performance.
Centrix felt overwhelmed by their digital marketing challenges because they had no internal resources. They were losing a substantial amount of money to their initial website platform that was not generating the desired results.
Firstly, the website was SEO unfriendly, and secondly, the design was quite anxiety-provoking for customers.
Centrix required a consultant who could re-build the website to drive the brand through seamless design and functionality.
It was also necessary to re-launch their Google Ads campaign since the initial methods were generating substantial costs per click.
With the newly built platform, Centrix has seen a significant increase in website traffic and performance.
Within two weeks of the launch, they reported that traffic is currently up 99.64%. In just 28 days they had a 43.6% increase in users to the website, a 38.5% increase in session activity, a 4.5% session duration increase and an 11.8% decrease in bounce rates.
Regarding Centrix’s previous Google Ads, results showed that over 7-months, 1.4k clicks were achieved with 72k impressions and an average CPC rate of $8.04.
After 2 short weeks of launching their new ads through utilising Collabrium’s expertise, 552 clicks were recorded with 139k impressions and an average CPC of just $2.26. They were impressed with such a dramatically positive transformation and results.
The following services were utilised for this Engagement Solution:
- Website Design & Development
- Landing Pages
- “Janet Proof Yourself” Video
- Content Creation
- Lead Generation