The national marketing management software - Collabrium

The national marketing management software

Category

Application development

Date

2020

Solution

Engagement

Hungry Jack’s (HJ) is an Australian fast-food franchise of the Burger King Corporation.

With over 450 stores across Australia, Hungry Jack’s is the second-largest franchiser of Burger King in the world!

Summary

  • Challenge: HJ didn’t have visibility of their entire range of stores, which led to issues delivering marketing campaigns that are specific to each location.
  • Solution: HJ required Collabrium’s expertise through the one-off project Engagement Solution to build a campaign management platform.
  • Results: HJ now has a 3 step campaign process that delivers market-specific content and dramatically saved on printing costs and compliance measures!

Challenge

When a large organisation does not have visibility, this brings about intense challenges of delivering marketing campaigns that are specific to each store.

HJ needed to up their game by sourcing a tool that would enable them to collect particular data.

They required this to be done through an audit so that they could execute on specified campaigns that would be relatable to store visibility.

Solution

To overcome this challenge, HJ reached out to Collabrium in 2020 to create a campaign management system. This would enable them to utilise a 3-step process that gives them specific visibility of the entire range of stores across Australia.

The tool entails a 3-step process. The first, going through the process of auditing to attain the correct data and visibility.

This campaign then enables them to execute specific marketing campaigns, which then leads them to effortlessly being able to meet compliance measures.

Results

HJ now capitalises on creating and delivering market-specific content that generates powerful results. Hungry Jacks have also dramatically saved on printing costs and compliance measures.

This revolutionary tool has enabled HJ to have strong visibility of data, which allows them to operate more strategically and relevantly when it comes to delivering marketing campaigns.

Services

The following services were delivered within this one-off Engagement project to meet the campaign management needs of Hungry Jack’s.

  • Technical Insight
  • Application Development
  • Software Engineering
  • Business Intelligence