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Utilising the Best Tools for SEO

What Is SEO?

SEO stands for Search Engine Optimisation. SEO is a unique marketing tool for increasing the quantity and quality of traffic to your website. It is completed through organic search engine results. SEO can be broken down into different elements – let’s take a look at them, as well as the best tools available to utilise.

Quality of Traffic

This is where you attract visitors who are genuinely interested in the products that you offer.

Quantity of Traffic

The more potential customers that click through from the specific search engine results pages (SERPs), the more traffic created.

Organic Results

Organic results are born from the traffic that you don’t have to pay for.

Did you know that exceptional content doesn’t always guarantee a top-ranking? Links from other websites, implementation of SEO best practices, and great content work together, however, to help your pages reach the top position on search engines.

Let’s Dive into The Best Tools for SEO

Whether your organisation is only just starting to recognise the value in SEO, or you are looking to improve your strategy, it’s significant that you have the right tools in place to deliver SEO.

There are a variety of software solutions that digital market agencies and in-house teams utilise to manage SEO campaigns. This practice enables them to identify opportunities on an ongoing basis and lead the way when it comes to competition.

These tools are a great place to start if you’re ready to deliver a strong SEO campaign. While they don’t always provide specific tools that you might need, they are certainly a suitable all-rounder, allowing you to utilise the right data at the right place and the right time. Let’s check out some of them below.

Google Search Console

Google Search Console is a free service offered by Google that provides a range of behavioural insights, including CTR, clicks and impressions. It’s beneficial for business owners, SEO specialists, site administrators and web developers.

Screaming Frog

This is an adaptable site crawler that allows you to crawl your website’s URLs making it simple to find broken links and canonical issues. It also enables you to check out the websites of your competitors.

Site Bulb

An award-winning enterprise tool that delivers powerful insights, allowing you to identify technical SEO problems without having to search around for a long period.

Google Analytics

Google Analytics is one of the most popular tools! The platform offers a free version, or you can upgrade and pay for additional software. The premium version provides a more robust view of your website’s performance.


SEMrush collects a host of backlink opportunities for your domain, as well as delivering you a management interface to run an outreach campaign. This incredible tool makes it easy to run a competitive analysis of your SEO rivals.


This tool enables you to see how your site performs, revealing why it’s slow as well as discovering optimisation opportunities. GTmetrix breaks down your page performance in a simplified and easy-to-read summarised report, making it more effective to improve your score.

Need an SEO Specialist?

Contact Collabrium today to discuss what we can do to help you improve your SEO strategy with one of our dedicated experts.

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