What is UX/UI? Does my business need this?

UX Design stands for User Experience. Just within the name itself, you may immediately see how important this is to be perfect for any website. When a user lands on your website, they already have an intent. The intent is to analyse if your product or service is the right one for them. One substantial issue stands in the way well before they even have the chance to make this analysis, and that is the journey they must take to find what they’re searching for. More often than not, users abandon the website due to their frustrations in trying to find what they want.

UI Design is what we often refer to as the “cherry on top” and stands for User Interface design. Often focusing on things like typography, colour/contrast, spacing and other visual aspects of the design. UI Design aims to eliminate screen anxiety due to poor choices made by designers, like over-cluttering screens and poor colour choices. This not only impacts the user’s mental state on the website but diverts them from making decisions you may intend them to make.