Why go through all the effort for intense branding exercises

Your brand is more than just your logo. Your brand comprises your clients, the value and benefits your product or service brings to your clients, your company’s culture and a visual representation of what it looks like.

More often than not, whenever we’ve worked with brands that have been around for a while (assuming to themselves they have a brand), we’ve conducted branding workshops and found every stakeholder from every sector of the company completely misaligned to what the brand stands for. So the purpose of all that effort is to get everyone aligned and create a brand that becomes a living, breathing entity that wears an emotional connection with your customers and future prospects. Leave a footprint in your customers’ hearts and minds with a precise characterisation of your brand. Simply ask yourself, could your customer describe your brand?