How can we effectively engage cost-conscious young women to opt for skincare solutions in a highly competitive beauty industry?

Background

PORES X, a budding skincare sensation, sprouted in 2021, nurtured by the visionary Rachel X.

In a realm as fierce as the beauty industry, PORES X shines like stardust, boasting an enchanting proposition: potent elixirs that won’t break the potion-maker’s bank.

But alas! Their humble digital abode, the website, presented a perplexing predicament. Fear not! This whimsical tale shall unveil the magic behind unravelling the conundrum, sprinkling the user experience with joy, and conjuring an online presence that magnetizes customers to PORES X. Prepare to be spellbound!

Challenge

Being a relatively new company, they faced challenges with an overly complex booking process and a brand image that didn’t resonate well with their target audience due to a lack of demographic data. Their key requirements included a new website with a streamlined booking system, an intuitive online shop for skincare products, a well-defined brand that aligns with the company’s values, and a brand identity that adapts as more customer data becomes available.

Research & Strategy

To understand our client’s business landscape and address their internal and external challenges, we adopted a multifaceted research approach. This included qualitative research, encompassing target audience and competitive analysis, to gain a comprehensive market perspective. User personas were created to uncover the needs, wants, and behaviors of the target demographic. Additionally, a detailed UX audit identified usability issues on the client’s website, providing clear improvement suggestions. These methods ensured a data-driven, user-focused strategy tailored to the client’s unique circumstances.

Solutions

To address the client’s needs, we embarked on a holistic brand transformation journey. Our goal was to ensure the company’s values resonated with its core user group. We created a new brand identity defined by inclusivity, fostering stronger emotional connections.

We enhanced their digital presence with an intuitive website featuring a user-friendly booking process, product shopping, and membership subscription features. Our services included UX/UI, branding, social media, and marketing, all pivotal in the rebranding strategy.

We adopted a comprehensive timeline that involved research, strategy, design, development, and a successful launch. Three months post-launch, we conducted a performance review and made necessary iterations.

This strategic approach effectively aligned the solutions with the client’s goals.

Results

Working closely with the client, we successfully delivered a comprehensive suite of digital design solutions that transformed their online presence. Leveraging our UX/UI expertise, we created a responsive website with a streamlined booking system and intuitive e-commerce platform. We also developed a unique color palette and type scale used across social media, banners, and EDMs. Additionally, we produced captivating in-store collateral and executed professional photography and videography shoots for treatments and staff. The client reported increased customer engagement and improved online sales, highlighting the success of our design intervention.