The Purpose of Rebranding Businesses go through rebranding due to the following reasons: Freshen up a brand and reposition within the market When the look and feel of a business no longer aligns with the goals When customers are choosing competitors with more innovative products and services The organisation has expanded into a new mission […]
Articles:Branding
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Uniting Print with Digital Marketing
Print isn’t Dead You may have fallen for the misleading myth that print is dead. Digital is extremely powerful because of the simple fact that 4.54 billion people use the internet. However, organisations are fast learning that combining their digital marketing strategies with print marketing creates a far stronger position in a competitive market. Print […]