What’s Inbound Marketing?
Inbound marketing is a strategy that focuses on drawing in and delighting potential customers and visitors. This direction is used rather than interrupting them with unwanted endorsements and content.
A business that has a strong understanding of inbound marketing will know that there is no point in shoving a product or service in the face of the customer. Instead, you put great emphasis on creating valuable content that answers questions and provides solutions. Taking this approach means that when it comes to buying, they will invest in your product/service.
The Four Steps
Attract
As a business, you need to create an attractive relationship with your customers and draw those in who haven’t yet found out about you. Accordingly this attraction requires an attentive inbound marketing strategy that starts with quality content creation. For example, you can create the necessary attraction through blogging, being active on social media, optimising webpages and utilising keywords.
Convert
It’s significantly important to offer something valuable to your customer if you would like them to provide their contact details. Value can stem from content – e-books, blog posts, and webinars. To create a seamless exchange of information, you must use digital marketing tools such as call-to-action (CTA) and landing pages.
Nurture
The next step is to nurture your leads and turn them into customers. This is where sales and marketing integrate as one unique digital marketing strategy. By this point, your customer is ready to purchase. Techniques to help you include email and marketing automation.
Delight
An expert knows that you should never abandon your customers after they have been dedicated to making a purchase. By this point, it is so important to maintain brand loyalty. You can fulfil this by showing your customers that you still value them. Tools for staying engaged are strategically targeted CTA’s, social media interaction, and email marketing.
Learn Inbound Marketing with HubSpot
You can sign up to HubSpot Academy for free to learn about the inbound approach to marketing, access the best tools and get certified.
Course Details
- 10 lessons
- 34 videos
- 8 quizzes
- 4:12 hours Duration
Completing this course will help you:
- Learn about inbound marketing techniques
- Develop an understanding of the core tactics of inbound marketing
- Advance your skills as an inbound marketer