The Psychology of Colour

The Psychology of Colour

Influencing the Eyes

Did you know that sight is one of the most powerful senses in the world?

Colours influence our decisions more than you might think. This enables organisations to powerfully influence the decision-making of customers through the use of visual communication.

When it comes to website design, social media marketing or advertising graphics there are many directions to take. Nevertheless, the best way to reach the emotions and feelings of potential customers is by… Delivering artwork that will positively influence the eyes!

Colour Schemes

While sensory marketing can drive positive results, it can also create undesirable results.

Psychology plays a huge role in colour, art and image. It is important to invest in the strategy behind your colour scheme, otherwise, your viewers will get the wrong message.

You have to be strategical about the concepts you have in place when delivering visual communication. Your strategies must ensure that the chosen colours directly align with the tone, feel and essence of the brand.

The most common colours are black and white! So let’s take a look at the psychological aspects of what these colours reflect.


Boldness, formality, mystery, strength, luxuriousness, and seriousness.


Convey’s a feeling of safety, purity, freshness, and cleanliness, as well as to create contrast.

You can learn about more psychology of different colours by visiting Very Well Mind.

Invested in Strategy

Beliefs and feelings regarding colour are deeply ingrained into the subconscious mind.

At Collabrium, we know that personal experience and culture often shapes colour preference. Using tactical measures to create sensory art. Our work is always produced through the eyes of innovation.

Whether you’re trying to generate a belief, feeling, thought or opinion, we are a team with expansive mindsets equipped to help you. It is our passion to deliver graphic design solutions that are profoundly aligned with a brand’s message.