So What is a Lead Magnet? A lead magnet is essentially a freebie that you give to people who visit your website in exchange for their email addresses. Many businesses believe that a lead magnet is simply a way to get people to join your email list, but if done right, this magnet could become […]
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The Facebook 70-20-10 Rule
What is the Facebook 70-20-10 rule and how can you implement it within your social media content? Have you ever had trouble trying to balance the types of content posted on your Facebook Page? If the answer is yes then this rule is for you! Rule: 70% of Facebook posts should add value and build […]
Instagram is Playing Hide and Seek
By now you have probably heard the news that Instagram is testing ‘hiding likes’ from its users in a new rollout feature for 2019. Currently, Canada is the only country that has access to the hidden likes feature, however. As explained by Mark Zuckerberg, “As you scroll through your feed, there are no like counts…You […]