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The Rise of Stories

Every Brand Has Stories to Tell

In today’s era of narrative-driven marketing we know that EVERY brand has a tale to tell.

The Instagram and Facebook story format for mobile-driven storytelling is increasing dramatically, making it a crucial channel for marketing. Narratives are fun, innovative and modern, not to mention everyone is using them to share their journey and communicate with their friends, it is a quick way to tell your story in a highly engaging visual format to excite and engage so if you don’t already use stories, NOW IS THE TIME.

In fact, over 500 million accounts use Instagram stories daily and more than 300 million use Facebook and messenger storied daily.

There are more than 2 million monthly active advertisers on story ads, using the format to drive results across the customer journey from awareness to sales.

Thinking about the old rules of delivering visual narratives? Throw it out of the window because social narratives have changed the game entirely.

Many have mastered this quick visual way of representing their story whereas others are still learning and analysing their results. One thing is certain however, stories are the way of the social marketing future. If you would like to learn more about storytelling in marketing, visit SEMrush.

Dive into 5 visual/imaginative tips to help you master social stories as a way of marketing your brand.

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