Articles

Cryptocurrencies such as bitcoin and ethereum have seemingly taken the world by storm. Yet the majority of the mainstream still hasn’t seemed to adopt ‘digital money.’ What is Cryptocurrency? Cryptocurrency acts as real money in the digital world. It’s to be used legitimately to ensure that all parties involved are satisfied, without being traced by […]

You are a wiz at writing blog posts. You have spent all this time researching and analysing content. And you have finally produced a quality post that you think your audience will LOVE. But it isn’t quite generating the amount of traffic you thought it would of. … SEO can play a huge role in […]

Every Brand Has Stories to Tell In today’s era of narrative-driven marketing we know that EVERY brand has a tale to tell. The Instagram and Facebook story format for mobile-driven storytelling is increasing dramatically, making it a crucial channel for marketing. Narratives are fun, innovative and modern, not to mention everyone is using them to […]

So what is CRM Inbound Marketing? Why do we recommend focusing on CRM before starting to implement your outbound marketing strategies? Most of the time our clients are in the ‘transition phase’ when we initially meet. The client generally has no idea what needs to be done to achieve growth in their business. That is […]

So What is a Lead Magnet? A lead magnet is essentially a freebie that you give to people who visit your website in exchange for their email addresses. Many businesses believe that a lead magnet is simply a way to get people to join your email list, but if done right, this magnet could become […]

What is the Facebook 70-20-10 rule and how can you implement it within your social media content? Have you ever had trouble trying to balance the types of content posted on your Facebook Page? If the answer is yes then this rule is for you! Rule: 70% of Facebook posts should add value and build […]

By now you have probably heard the news that Instagram is testing ‘hiding likes’ from its users in a new rollout feature for 2019. Currently, Canada is the only country that has access to the hidden likes feature, however. As explained by Mark Zuckerberg, “As you scroll through your feed, there are no like counts…You […]